June 06, 2024

What is a micro moment?

By pause and refocus
What is a micro moment?

TWO MINUTE READ

It's a simple question, right?

How many times during your day do you say, "I don't have the time to stop?" 

It's so easy to get caught up in the busyness of life, especially when speed and high energy are rewarded and slowing down, or resting is seen as being 'less than' somehow.

That’s why we came up with 'micro moments.'

It was a cold, grey and rainy-day last November when we started talking about micro moments.

For us they're the moments when you can choose to take deep breaths, daydream or just be in the moment but instead you're on your phone or distracting yourself in some way.



We recognised this pattern in ourselves, the rush to meet deadlines for work, the endless amount of life admin, the demands and needs of family and friends and on top of that Christmas was looming.



In amongst all that, we were searching for those regular things we did which we could pair with something that felt a little special, something just for us.



So instead of being on the phone while waiting for the kettle to boil, we'd look at the sky out of a nearby window.

After washing our hands, we'd take the time to take off our rings and moisturise our hands, using that time to take some deep breaths.

There are so many more of these micro moments in our day, that we realised we could use the products we use as a reminder to breathe, drift and daydream - tuning out of the noise and chatter in our heads.

And that's how we began to curate a collection of products to make those simple moments in your day, feel special.



When you think about your day, what are some of your micro moments?

Neets + Hels